The once lost paradise of Maya Beach on Phi Phi Island tells the story of tourism in Thailand. Places of such indescribable beauty, once found, attract travellers like flies to light. A few footprints in the sand become hundreds. Hundreds become thousands. Eventually the numbers overwhelm the environment, beauty transforming into a heaving mass of travellers. The famous sights of Bangkok, Phuket and Chiang Mai are all facing similar stresses due to the continued onslaught of tourists.